This page showcases the brand book I created, which serves as a guideline for maintaining consistency in the content. I thoroughly analyzed the brand identity, competitive landscape, market trends, and target audience. These insights served as the foundation for the recommendations I provided. Additionally, I designed a content calendar to ensure a well-structured and organized approach to content creation.
Based on the findings from this research, the following strategic recommendations according the content were given:
1. Increasing the use of video content.
2. Enhancing audience engagement through questions, polls, and giveaways.
3. Establishing a strategic content calendar, including timing, frequency, content types, and cross-media integration.
4. Incorporating high-quality photos.
5. Ensuring brand consistency by creating a 'brand book'.
