Brand Design & Marketing Restaurant

This page offers a glimpse of some of the designs and projects I worked on for the restaurant.

I took charge of all marketing-communication including graphic design for a brand-new restaurant, embracing a wide range of elements. This included creating in-store menu screens, developing both physical and digital menu cards (made with In-design), establishing the restaurant's website, crafting engaging social media stories and posts, designing recruitment materials and conceptualizing special promotions, supported by content on social media and physical posters and flyers.

In addition to handling the opening event, promotions, and social media ads, I successfully used influencer marketing to boost the restaurant's visibility. This involved reaching out to influencers, negotiating collaborations, and contributing significantly to the restaurant's growing popularity.

Working closely with the restaurant owner, we carefully selected influencers whose values aligned with the brand and resonated with our target audience – local food enthusiasts with a focus on a healthy lifestyle and sustainability. This influencer marketing strategy proved highly successful, effectively raising the restaurant's profile.

I also handled internal communication, ensuring that employees were well-informed through visually presentations that provided them with clear instructions on work processes. All of these designs and materials were created in collaboration with the restaurant owner's vision and requirements.

Narrowcasting screen images for the guests

Flyer for offline and online advertisement

Poster for Valentinesday

The pictures above are used for stories and narrowcasting

The above designs were used to effectively communicate with the employees about the upcoming event I had organized

This menu card was specially created for King's Day and used at an outdoor stand near the restaurant

In this poster, my focus was on targeting students. It was distributed to various schools in the area. I aimed for simplicity, making it easy to contact us via WhatsApp, minimizing information overload, including a QR code for quick access to our website, and featuring an image of colleagues enjoying their lunch to emphasize the pleasant work environment.

With this design, I could effortlessly share it in our colleagues' group chat to provide instructions on how to distribute posters throughout the city

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