As the Content Creator and PR specialist for a construction company, I played a pivotal role in shaping the company's online identity while closely engaging with construction work processes. I monitored our online presence, responded to industry developments, and regularly visited project sites to capture the construction journey.
I took charge of the entire content creation process, from arranging meetings, conducting interviews, and capturing high-quality project photos to post-production editing for platforms like LinkedIn, Facebook, Instagram, and the website. Additionally, I excelled at translating complex technical descriptions into accessible content for a wider audience.
The company is an integral part of a larger corporate entity, so I collaborated with communication teams from sister companies to synchronize our messaging strategies. Working collectively, we ensured that communication across various media aligned seamlessly. Utilizing a community management tool like Hootsuite, we efficiently managed content across multiple social networks through a centralized interface. This platform not only facilitated streamlined communication but also allowed us to assess results comprehensively, making informed adjustments.
Beyond content creation, I collaborated with HR to design visually appealing job postings, blending my graphic design skills with the brand image. Below, you'll find a glimpse of the social media posts, blogs, and stories I made.
Printscreen news page
